Convergence of media platforms and services. For example, The Independent will no longer be printing papers as of march this year. For example, news organizations no longer simply provide just print or audiovisual content but are portals that make material available in forms such as text, video, and podcasts, as well as providing links to other relevant resources, online access to their archives, and … Media is becoming centralised and all accessible from one point, for example, the smartphone. Introducing Textbook Solutions. In the news industry,media convergence has changed the way of news development, which makes science、technology、humans life link to digital media, networks, radio and newspapers, integrated together, resulting the new media. The most popular examples of Media Convergence are: Smartphones (converging camera, music, the internet, books, and all other media together) Online Radio (converging radio with the Internet) E-books (converging paperbacks with the digital technology) News Websites and Apps; Importance of Media Convergence. The benefit of social media convergence. Activity 5.3 sample of media convergence media convergence in education platform and specific example media convergence in education platforms and specific example 2 See answers leabescoro is waiting for your help. A good example … As our technology has advanced, the platform for the news now spans across different mediums. For example, a mobile phone is expected to make and receive calls and text messages. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences – (Jenkins 2006) In today’s technology focused world, convergence plays a very important part. –The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones as well as others, allowing media content to flow across various platforms. Course Hero is not sponsored or endorsed by any college or university. Technological convergence, also known as digital convergence, is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.For example, watches, telephones, television, and computers began as separate and mostly unrelated technologies, but have converged in many ways into interrelated parts of a … Change ), You are commenting using your Twitter account. ( Log Out /  However, one question needed to be asked whether… People are more likely to read the news on their phones rather than go to the shop to pick the paper up. ( Log Out /  Media Convergence is the flow of content between and across different platforms. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! Global. Get step-by-step explanations, verified by experts. In order to draw relationship between media convergence and advertising, it is important to have a strong understanding of the concept of media convergence. Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. Types of convergence Economic convergence, when a single company has interests across many kinds of media. Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Create a free website or blog at WordPress.com. Change ), You are commenting using your Google account. Media Convergence in Platform Specific Example Communication Education Advertisement/ Commercial News Entertainment Questions: Describe how new technologies have led to the convergence of traditional and new media. ( Log Out /  In this article, I will report In the media convergence,the change of the news media. As our technology has advanced, the platform for the news now spans across different mediums. Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. It could be argued that the news is an example of media convergence. (Jenkins, 2004). Media Convergence Question on Quora – What is It? Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. The joining of multiple media technologies. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). It could be argued that the news is an example of media convergence. When the Internet of things and media convergence interacted,social media expresses their competitive characteristics. As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. However in regards to the media industry, with the expanding ways that we can access the news, it also means that more old fashioned and typically “inconvenient” ways to get the news could die down. mediaandinformationliteracycommunication-160628234720-converted.pptx, introduction_to_communication_and_mass_media__el136_-28.pdf, University of the Philippines Diliman • MED MISC. Convergence is a very polysemous (several meanings for a word) concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles strategies (Dupagne and Garrison, 2006; Silcock and Keith, 2006). 3.12 Convergence of media platforms and services is now a feature of all established media, as well as being a core feature of new media. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. ( Log Out /  This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. –The co-existence of traditional and new media. Organic convergence is the combining of different types of media being used at the same time. This means that as a user you are able to be more up to date with the incoming news as news can be shared much faster. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da … Change ), You are commenting using your Facebook account. that would contain (1) title of the media, product; (2) its creator; and (3) describe. CNN stands for Cable News Network, and it is a media platform for news. News is now much easier and convenient to access for the user. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. According to the reading, Modern Media convergence has broadened in such a way that the simple merging of newer and older forms could exist. source:convergence. Wondering why media convergence is important? Explain how media convergence creates new opportunities for interaction. Add your answer and earn points. It is a good example for convergence, because just like most of the news corporations that are running online, they are using all different ways to inform the consumers. Global convergence is the last of the categories projected by Jenkins. Change ). Technology. Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. However in communication terms, Convergence is a coming… information on a current issue in society. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). It has created many jobs within new industries (examples include app developing and game creation: they couldn't have existed without convergence) but convergence has also unfortunately led to the slow death of a revolutionary industry that began … This is convergence. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Since a diverse array of content is now being accessed through the same devices, media organizations have developed cross-media content. Media Convergence Platforms Specific Examples Communication Social Network Facebook, Instagram, functionality of social media Education Learning management system Google class, Edmodo Advertisement / Commercial Product Advertisement Digitized print ads across different platforms News News Agency A newspaper that still publishes 1 out of 1 people found this document helpful, to the convergence of traditional and new. media convergence. So for example, people are still able to watch the news on TV and read the news in the newspaper; however now we can get the news online, we can receive news updates from news apps on our phones and trending topics on social media. Furthermore, technological convergence has influenced the everyday life by impacting telecommunication. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. 5. This preview shows page 9 - 16 out of 16 pages. Media convergence have become a vital element of life for many people. For example, the content is News or articles, and they are being conveyed through different platforms such as on the Internet as well as in a newspaper. This technological advance has a big impact on the newspaper and print industry as papers are now moving online. Easy. 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